Labelling and Packaging are the two important decisions related to a product. Python Project Ideas: Beginners Level. The product will then be sold, according to marketing and promotional strategy. Marketing management is “the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value”- Philip Kotler. What are the components of marketing mix? This may include factors like large market size, innovation , com… 2. Some of our attractions Marketing has become the subject of serious concern and discussion these days. Direct as well as indirect channels of distribution will be used. (any three). Public relations refers to the practice of managing communication between an organisation and its publics in order to create and maintain a positive image about itself and its products. Business Studies; CBSE Class XII Business Studies - Marketing Management Notes. It’s important to fix it properly because it affects demand. For the first time, ethnicity in makeup was addressed. It was started in 1952 famously because Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and personally requested JRD Tata to manufacture them in India. Remember, your goal is to make more people aware of where the business … Market Survey( 10 Marks) ... Make sample project work for class 12 EPS biharboard. • Demand-willingness to buy is backed by purchasing power • Utility – want satisfying … She knew that there were no predetermined specifications in case of rice because of … Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh. CBSE Class 12 Business Studies Marketing Management Notes Set A. Download PDF. Eyeliner is commonly used in a daily make-up routine to define the eye or create the look of a wider or smaller eye. Tagline : A attractive tagline to your product 2. Selling is a narrow term. Eyeliner of varying degrees of thickness has also become associated with the emo subculture and various alternative lifestyles. Some of the qualities that he should consider while selecting salesmen are described below: The two values that the he wants to communicate to the society are: Improvement in the standard of living of the people. It can be easily marketed through longer channels, for example (Manufacturer – Wholesaler – Retailer – Consumer). It can be drawn above or below eyelashes, even on waterlines of eyes. The two product related factors that are likely to affect the choice of channel of distribution are: Place is the element of marketing mix being ignored by the company. Measure the toxicity of silver-mercury amalgam fillings. Anon Products, Inc, known as Avon, is an American international manufacturer and direct selling company in beauty, household, and personal care categories. As a business advisor, suggest any two services that will be very effective in enhancing brand loyalty for any such product. Branding is a function of marketing that facilitates product differentiation. Candidates who are ambitious to qualify the Class 12 with good score can check this article for Notes. Marketing is a wider term and includes selling. Distinguish between them on the basis of meaning, scope and strategies used. Through branding the prospective buyers are able to bring about a distinction between a company product and its substitutes available in the market. It adds value toa product by increasing its utility, It is facilitated through the exchange mechanism. The company’s CEO is Sherilyn S. McCoy, who was appointed to the position in April 2012. Marketing. List any two product related factors that are likely to affect the choice of channel of distribution. Project I. The two features of marketing are described below: Identify and explain the communication tool used by “Coconut Joy Ltd”. Best offers for customers and social messages involved. According to the Right to information, a consumer has the right to get complete information about the product he /she intends to buy including its contents, date of manufacture, date of expiry, price, quantity, directions for use etc. It is an international beauty company selling direct in more than 60 countries worldwide with its wide portfolio of Swedish, natural, innovative beauty products, which are marked through a sales force of approx. A market offering is created by the marketer. He should havea neat and tidy appearance. Determine which type of invisible ink is the most invisible. She has taken proper care and shown the utmost sincerity in the completion of this Project. Entrance in a market where some similar brands already have a good market value. Mention the right of consumer being violated by Farihad. Registration under the following is required: –. It includes activities that are meant to communicate availability, features, merits of the product to large consumers. Every month a certain percentage of profit will be donated towards the poor sections of the society. Science Buddies' twelfth grade science projects are the perfect way for twelfth grade students to have fun exploring science, technology, engineering, and math (STEM). 3 Notes. These are the characteristics of the business that place business at a disadvantage relative to others. … The concept of product restricts not only physical distribution but also their benefits. The requirement of a good quality eyeliner for daily use at a reasonable price and good quantity. The functions of marketing highlighted here are explained below: Yes, she has selected an appropriate brand name ‘Desi Delight’ for her product as the name reflects on the product’s benefits and qualities. Study the toxicity of energy drinks. Identify the function of marketing being ignored by the company. Our facilities offer people of ALL AGES a wide variety of amusement. Name and explain the ‘type of promotion strategy’ adopted by the company to boost the sales of air purifiers. Ancient Egyptian pole contained galena, which was imported from 31 nearby regions in the land of Pint, Western Asia. The two values that the company wants to communicate to the society are : Name the other two levels of packaging that the marketers may be using besides the immediate package. The two main decisions involved in physical distribution are: physical movement of goods from producers to consumers, Indirect channel of distribution has been adopted by HUL. Determining its layout, features, quality, design etc. There are five main types of eyeliner available: Traditional wax-based eyeliners are made from about 20 components. fixing up relatively higher prices for its products. The tool of promotion mix being referred to in the above lines is Advertisement. Identify the elements of marketing mix being taken into consideration by Rupali. The two values being violated by the company are: Abiding by law as child labour has been employed. • Wants= desire for a particular product. Identify the tools of promotion being taken into consideration by Ravi. Name:Business studies project on marketing management for Class 12 , CBSE . The distribution network of Avon having less competitive from the common cosmetics. Vibha is insisting that they should set up an online portal to market their products across the globe i.e. Explain this philosophy on the basis of the following: Mansi has adopted the production philosophy. Also, as per law, it is mandatory for the marketers to provide complete information about the product/ service to the buyers. The factors influencing the choice of channels of distribution which were discussed in the meeting are listed below: The other considerations to be taken care of in each of these factors is explained below: Name the concept related to the activities mentioned in the above paragraph. How is the channel of distribution being suggested by Vibha different from the channel of distribution being used by them presently? It may vary from a simple tag to a complex graphic. The attached concepts made as per NCERT … Role of Packaging & Labeling. It manage relations with the press to present true and correct information about the company. A large variety of products with competitive costs. Guidelines for the first term project Grade – 11 Marketing Topic: Sales report to know the customers preference and volume of sales Last date for submission of project: 14th May 1. What is the best way to keep the fizz in an opened carbonated soft drink? Understanding the needs and wants of customers. Marketing Mix . Identify and explain the product-related decision because of which consumers preferred the products of ABC Crackers Ltd. Also, identify any two values which ABC Crackers Ltd. wanted to communicate to the society. Class 12 Business Studies Marketing – Get here the Notes for Class 12 Business Studies Marketing. The price mix refers to fixing price. Marketing Mix is a set of marketing tool or tactics, used to promote a product or services in the market and sell it. EMBED. Typical pigments include black iron oxides, as well as smaller amounts of titanium dioxide and Prussian blue. She found that there was a huge demand for packaged organic rice. Providing 365 days x 24 x 7 online assistance to the buyers for any maintenance or technical issues. Every marketer endeavours to add value to his product by introducing constant innovations in the product to enhance both its utility and attractiveness in the eyes of the potential buyers and gain a competitive edge. This slide is about business studies project that the students get reading in class 12 for their practical examination. Unknown 2 March 2019 at 20:27. She found that there was a huge demand for packaged organic rice. Marketing adopts an integrated approach which gives equal importance to the strategies with regard to all the variables of marketing mix i.e. I have learned to take the following necessary decisions regarding the 4 P’s of marketing and following things too: –. It is proactive in promoting or defending regulations that affect business by maintaining healthy relationships with associations of commerce and industry etc. Also, explain briefly the other consideration to be taken care of in each factor identified in part (1). Gathering and analyzing market information. Name the two methods of marketing adopted by them. Identify the function of marketing being performed by Suraj. It should be capable of being registered and protected legally. Having Shraddha Kapoor at the brand ambassador, it ranked at no. Product Life Cycle - Concept & Stages. One of the best direct selling companies. State any four features of a good brand name. MAC Cosmetics, stylized as M.A.C, is a cosmetics manufacturer founded Toronto and now headquartered in New York City and part of the Estée Lauder Companies. The two values that the company wants to communicate to the society are: Identify the type of the channel of distribution adopted by the company. The four features of a good brand name are stated below: The brand name should be short, easy to pronounce, spell, recognise and remember e.g., Ponds. 60 off on purchase of Rs.1000 or above (only Noir Glamour products). The component of marketing mix being taken into consideration by the company is ‘Product’. The inspiration for the venture came from Frank Toskan’s work as a photographer makeup artist in which he quickly realized the lack of suitable colors and textures needed to maximize performance and result of makeup for these industries. The three important functions performed by labelling are : The Right to information is being overlooked by the company in the above mentioned case. Also, identify the various techniques of this promotional strategy being used by the company by quoting lines from the paragraph. The concepts should be clear which will help in faster learning. Maybe its Maybelline. And type of dealers and various decisions about the same. Contents1 MARKETING MANAGEMENT2 Marketing and its Features2.1 Features:3 THE MARKETING MIX:4 INTRODUCTION5 REASON FOR SELECTING … One comment. Lakme is an Indian cosmetics brand that is owned by Hindustan Uniliver and run by CEO Puskharaj Stena. My product has been graded into three categories: –. Concern for human life as appropriate warnings were not placed on the label. For the sake of this example, let's say this project needs to be done in two weeks. 1.Concept of Marketing The activities performed by the marketers to facilitate exchange of goods and services between producers and users of such products are referred to as marketing activities. These are the elements in the environment that could cause trouble for the business or project. Thus, the modern concepts of marketing are based on all the following pillars –, “Marketing mix is the set of tools that a firm used to pursue its marketing objectives in the target market ”. Do you think she has selected an appropriate brand name for her product? Replies. As a result, it is able to use differential pricing i.e. Product differentiation is a strategy used by the marketers to gain an edge over its. Identify the tool of promotion mix being referred to in the above lines. Ajay would adopt indirect channels of distribution for marketing of toothpaste and tooth brushes because it is a consumer product. Sign up for free; Log in; Class 12 Marketing All Units 2017 CBSE ( 783 ) NOTES / TEXTBOOK Item Preview remove-circle Share or Embed This Item. 5% discount on the purchase of our product will be given to the customers who bring the old, empty eyeliner body and return it. GRADING is the process of classification of products into different groups based on some important characteristics such as quality, size, etc. The elements of marketing mix being taken into consideration by Arun are product and place. Name any one function of marketing that facilitates product differentiation. The word ‘Desi’ indicates that the product contains indigenous ingredients like sesame and jiggery and Delight denotes the pleasure that the person is going to get on consuming the delicious chocolates. one level channel (manufacturer – retailer – consumer)by operating through a chain of retail outlets at five different places in Delhi. About 50% by weight are waxes (e.g., Japan wax, fats, or related soft materials that easily glide on to the skin. So, here are a few Python Projects for beginners can work on:. C BOARD. Labelling refers to the process of designing a label for a product containing product description and other relevant information which is likely to affect a prospective buyers decision in making a purchase. Reply Delete. The main focus of this philosophy is on the quantity of products produced. Marketing Important Questions for CBSE Class 12 Business Studies Marketing and Marketing Management. June 15, 2020 at 11:51 am. State briefly the two factors that he is taking into consideration while performing the function as identified in part (1). Therefore, one of the core functions of marketing is to develop the product in the most effective and efficient way.